Case Study

Speechmatics

Digital content for the buyer journey

Speechmatics

Overview

Speechmatics is a Cambridge based business at the forefront of speech technology and automatic speech recognition that can be used anywhere, by anyone, in any language. They have decades of experience and are continually developing new technology that can help their customers across a variety of industries to accurately understand and transcribe spoken words, from call centres and financial enterprises to broadcast providers and beyond.

We support Speechmatics with planning, creating and producing digital content across the digital journey, from filming partners such as Adobe at International events, to campaign specific activity.

Somersault were commissioned by Speechmatics to create a video and social media assets for their high profile Deaf Awareness Campaign to deliver strong messages regarding the importance of captioning and accessibility for the deaf, hard of hearing and disabled communities.

Approach

  • With the primary objective was to make people aware of the importance of subtitles to the deaf community we knew the creative had to have emotion to cut through. At the briefing stage the Client team had specified that the soundtrack needed to work without words/lyrics, but music must have a good bass track. Having immersed ourselves into the reality of what it’s like to digest media as part of the deaf community, the Somersault creative team explored the power of sound, and silence, to truly engage the viewing audience.
  • We encourage you to play this with the volume as loud as you can get it…{link to silent film}

Outcomes

  • Some might say ‘silence is golden’ and it certainly was here
  • The film was used on the Speechmatics website, in emails and across a social media campaign featuring bloggers and influencers, on the back of a physical event
  • It may be a coincidence but it’s not unusual to see too many videos on a mobile phone without sub-titles