Case Study

Oktra

How Oktra proved the benefits of hardwiring video content across it’s sales and marketing journeys

Oktra - Case Study

Overview

Oktra are an award winning office design business. They are driven by a singular goal of building outstanding workspaces and have created office environments for the likes of Adidas, Photobox, Gymshark and WeWork

Oktra needed content for their website to explain who they are, what they do and the impact they have for their clients.

Approach

  • We created a range of content for Oktra, seamlessly translating their brand aesthetic onto video using a mix of motion graphics and footage. To show how the business works, we created a fast paced promo explaining Oktra’s design led approach and the value they bring to the table.
  • We followed this with a multi channel campaign film which further brought Oktra’s philosophy on the workplace to life. Finally, we went straight to the source, gauging reactions from clients in the beautiful spaces Oktra have created.
  • Our teams work incredibly closely together with regular meetings and review sessions.

Outcomes

  • Oktra now have a full portfolio of awareness, consideration and decision stage content which has been repurposed for a variety of needs including social media teasers and email activities.
  • There is a direct correlation


Over the past two years, Somersault have helped us unlock the potential of video content, challenging us to think differently and bringing our projects to life on screen. Our teams are both driven by similar motivations and this has allowed us to form a great working relationship where collaboration is easy. We've seen great results from these impactful and memorable videos - and we couldn't have done it without the Somersault team! We're looking forward to another amazing year of video with Somersault in 2020!