Case Study

Condeco Software

How Condeco Software increased awareness, website conversion and customer experience by planning and creating digital content across the buyer journey

Overview

Condeco is the pioneering market leader in workspace management and resource scheduling software. They help brands across the globe enable flexible working and transform their workplace for the future.

Our brief is significant, our engagement is broad and deep, with ongoing challenges in three focus areas:

creating brand awareness
driving new prospect leads and conversion
world class customer experience

Approach

Strategy and Planning can take various forms; improving BAU, focussing on immediate campaigns, planning for future periods. Understanding of the marketplace, what it sounds like, how the competitors communicate. And of course, customer cycles and emerging need states [show a few report cover mock ups here to demonstrate strategic angles]
Whilst the Marketing team are primary contacts, it’s not unusual for us to be in conversation with Condeco’s CEO, CSO and Product Team, hearing their vision, sharing our external perspective as both a creative and when necessary critical friend. We are humbled to support Condeco with high profile business transformation initiatives including their response to the Covid-19 pandemic and getting offices back to work
Creatively we work closely with the Client team around a messaging framework that stretches from ‘big business benefits’ - liberating workspace / make space work harder / enable flexible workspace / empower companies to change / enable work to flow. To audience persona and segment led explainers that bring the product benefits to life in their day to day working lives
All prospect journeys lead to the Condeco website and much time is spent testing and learning what best drives traffic to site, along with how best to convert once at the site
After several years, the partnership has generated a significant content archive allowing us to be extremely agile in production

Outcomes

Condeco is now providing high quality, high performance content throughout the decision maker journey
Video is now integrated into Condeco’s social media calendar
Ongoing test, learn, refinement and optimisation has led to a website visitor being 9 x more likely to convert after engaging with video
Translating CEO vision into internal training programmes, sales decks and campaign collateral is supporting Condeco’s response to the Covid-19 pandemic

We really like the process that we go through with Somersault. With their strong background in marketing strategy and excellent storytelling skills the work coming back is some of the best we experience from all of our agency partners. Our website visitors are now nine times more likely to convert.