Project

We are AAT

We are AAT

We are AAT

Overview

Long-standing client AAT, asked Somersault to update and refresh their brand film.

Approach

Over the course of many years, Somersault has developed a vast archive of AAT footage, all of which was pulled together, transcribed, and dissected to tell a brand new story, focusing on who AAT are and what they do. The film was built exclusively from this content, translated into multiple languages and aspect ratios for use on their home page, as well as various social platforms. This film is a shining example of the power of archive video - and how media can be repurposed for multiple different scenarios.

Outcomes

The film has been incredibly well received and presented by Senior management across the organisation.