Cambre - Showcasing the power of silicone

Showcasing the power of silicone

Cambre - Showcasing the power of silicone


We collaborated with Brussels based agency, Cambre Associates, to work on an awareness campaign for Silicones Europe, a trade organisation representing silicone producers.

Somersault and Cambre Associates were commissioned by Silicones Europe to deliver a three year programme promoting the value of silicones as part of a global campaign reflecting the theme of “Smart, sustainable and surprising.”


We created four mini documentaries focusing on the energy, healthcare, construction and technology industries. After extensive research to source the right contributors, we travelled across Europe, filming in Germany, Slovenia and the UK.

Alongside the delivery of the films, our strategy team helped to activate the content, producing a campaign toolkit which included a distribution plan, social videos, still imagery and GIF’s.  



This ongoing campaign has been one of Silicones Europe's most successful awareness activities, with the videos racking up 185,000 views on YouTube and social content being distributed across a range of channels.