Project

Boditrax Technologies via David Lloyd Clubs

Driving customer usage & retention by bringing tech to life

Boditrax Technologies via David Lloyd Clubs

Overview

We were tasked with bringing the tech to life to encourage member usage.

Approach

Somersault created an overview film that used a combination of captured footage with animation effects that was used in David Lloyd Clubs member emails, on TV screens within clubs and online to encourage member usage.

Outcomes

Series of films used to surround David Lloyd Club employees, members and prospects

  • Prospect experience - using Boditrax to attract new members
  • Customer experience - adding value to monthly membership to increase usage, create habit and reduce attrition
  • Employee experience - training videos enabling in club team to onboard members