Project

AAT - From big business to small business

From big business to small business

AAT - From big business to small business

Overview

The Association of Accounting Technicians (AAT) is the world’s leading professional body for accounting technicians. They currently have over 140,000 members in more than 90 countries.

Approach

Utilising a new animation style and within the AAT Video Brand Guidelines the Somersault animation team created an animated film that told the story in a more dynamic and engaging way.

Outcomes

Prior to the animation AAT had a static infographic to demonstrate the  differences. This animated film went live on a section of the website designed to help people at the point at which they’re trying to decide which qualification might be most suitable for them, creating a smoother prospect journey with significantly reduced bounce rate.