Monday trading meetings. Monthly targets. Quarterly review sessions with the marketing team to review what’s working and where things can be optimised and refined. We’ve been in B2B sales roles, led sales teams in pressurised environments and know the responsibilities that come with commercial performance. The numbers that shape the immediate future. We know how state of play varies should performance be down, with reactive responses and quick turnaround solutions the order of the day.
We also know how to rise above the day to day and focus on the medium and longer term initiatives that will support your growth objectives. That brand repositioning or product launch challenge which the internal team needs to get behind for customers to have a chance of engaging. The transformational challenges across digital, culture and the wider organisation. We’ve been there.
Grown ups who are comfortable in the heat of the cerebral commercial thinktank as in the creative process, C-suite leaders lean on us to support their challenges from the boardroom to the front line.
Whether it’s an external partner to facilitate and stimulate board level stakeholders, or fresh eyes to challenge and validate your own vision. We take the role of your creative and critical friend. Bringing perspective that those within the business may be afraid or unable to raise.